The new king is the brand known as Aphrodite.
It is the first of three brand new brands launched by the fashion label.
“We are at the stage now where we are really seeing a massive evolution,” said Aphrodites co-founder, Luka Mankadze.
“It is the new king and it is a brand that is so special and unique.
We are really proud to have been part of it and are excited about the future.”
Aphroditic has sold more than 1,500,000 garments and has created more than 20,000 jobs since its launch in the UK.
Aphrodityl will also be launching in Australia in the next 12 months.
Mankada says the brand is now in the top five for new brands.
“Australia is really the home of Aphroditys growth and it has helped us grow from a start-up to a multi-national brand that has a global presence,” he said.
“This is a very important year for Aphrodies brand.”