In the United States, young women are much more likely to buy dresses than older women, a survey finds.
It’s a trend that has been on display since the 1980s, when a series of fashion magazines showed young women dressed up in dresses and high heels.
The magazines sparked a boom in the fashion industry, and by 2000, the number of girls ages 16 to 24 who wore makeup or made-up hair jumped by nearly 60%.
In a 2014 survey by the National Association of Costume Stores, more than 30% of young women ages 15 to 24 had made a costume of some kind, up from 15% in 2009.
But the trend didn’t last, and today, only 5% of girls in their late teens and 20s are making costumes of any kind.
Why do young women buy more than older people?
The trend started in the late 1990s, as young women grew increasingly self-conscious about their bodies and how they looked, according to a 2016 article by the Wall Street Journal.
They also began to worry about what others would think of them, particularly if they wore makeup.
“It’s become a sort of self-esteem issue,” said Katherine T. Williams, a professor of women’s studies at the University of Pennsylvania who has studied the issue.
“They’re more comfortable talking about their weight, their body type, and what they look like.”
A trend like this can make a young woman feel like a failure, and so she’ll buy more clothes and buy more makeup, Williams said.
“Women in their 20s, 30s and 40s who were self-critical are going to buy more things,” Williams said, because they feel that they’re not good enough, she added.
But while young women have traditionally been buying clothes for themselves, this year, they’re buying more than ever for their friends and family.
Williams said her research has shown that people with high-income families are buying more clothing, and they’re also spending more money on other items, including shoes, scarves, and makeup.
Some people in that group have high expectations of themselves.
Williams is also noticing an uptick in people buying makeup for themselves.
She said her clients are wearing makeup to parties and other events, and some people in their twenties and thirties have become the most popular makeup artists.
In a 2016 study conducted by Williams and her colleagues, a younger female client in her 20s told them how much she wanted to be a makeup artist.
She wanted to dress up, she said, but she didn’t know where to start.
So she asked her mother and told her mother how much her mother would pay.
“She had a conversation with me about how she was the first one to get into makeup,” Williams told Business Insider.
She then went to her mother to buy makeup for her own vanity, which she wore on a daily basis for the next year.
She also said she would make up for the fact that she didn, in fact, wear makeup.
But by then, the young woman was wearing makeup so frequently, it made her feel like she was failing, Williams told the WSJ.
In an interview with Business Insider, Williams noted that many people are struggling with self-image issues because of their age.
“The fact that people are feeling so much shame about their appearance that they can’t seem to put their makeup away — and even when they do, they still feel ashamed — is a very difficult and troubling issue,” she said.
That can make young women feel like they’re failures, she continued.
“Young women feel that the only way they can feel successful is to conform to a standard that others have set for them.”
In 2017, Williams interviewed 20 young women about their makeup use.
She found that many of them were worried about how their makeup would look in public and wanted to know if their makeup was worth it.
The young women also said that many believed their makeup did not make them attractive.
“I’m not a bad person, and I’m not even bad looking,” one woman told Williams, referring to the fact she is white and has long blonde hair.
But Williams said she was surprised by the way the women described themselves.
“Some of the young women were saying that their makeup made them feel different than everyone else,” Williams wrote in her book, “The Fashion Industry: From the Closet to the Market.”
“They were saying it made them look more attractive, which seemed to be an important message to their friends, family, and bosses.”
Williams said that the younger women felt less shame about the way they looked in their makeup and were less afraid to tell their friends about their feelings.
She called it a “win-win situation,” as these young women felt more accepted by others, and less ashamed of their bodies.
It wasn’t just older women that felt that way.
According to the WSJM, younger women have